by Muhammad Thabit (News & Analysis, Crescent International Vol. 55, No. 1, Ramadan, 1446)
“You are the media now.”
This famous tweet from Elon Musk on election night received 106 million views on X, formerly Twitter. But now that the Deep State intelligence community knows it can no longer control the narrative, what will it do next?
The wild success of Donald Trump’s presidential campaign has solidified for the establishment what many of us already knew: the so-called mainstream media is dead. Alternative media now is the mainstream.
While there is much to criticize Trump for, what is clear is that his appearances on Joe Rogan, Theo Von, and other alternative media outlets helped him win both the election and the popular vote by a huge margin, while Kamala Harris’ refusal to do so hurt her greatly.
Authenticity is currency in today’s marketplace of ideas. The average man now is a “conspiracy theorist.”
A litany of lies, from the Iraq War, Libya, the 2008 financial bank bailout, Julian Assange’s arrest, Jeffrey Epstein’s Island and his subsequent “suicide,” Hunter Biden’s laptop, Covid vaccines, and the Gaza genocide, to Sleepy Joe Biden’s mental condition, the average person is left bewildered with the sheer volume and magnitude of bald-faced propaganda. propaganda. Nobody trusts the government anymore, and there is an alternative narrative to almost every key issue today.
What was once a tool of the CIA to overthrow hostile foreign governments has turned against it. Social media has enabled corporate media deceptions to be exposed in real time at an alarmingly rate, thereby destabilizing the “trusted institutions” under CIA-Mossad control. The chickens have come home to roost.
One may think at this moment to celebrate the victory of the common man over career propogandists and hope that the emancipation of the American citizen from zionist brainwashing is nigh. But one should not discount the strength of US intelligence agencies.
Rather than accept defeat calmly and peacefully, they will retaliate now that they have identified their loss of social media control as an existential threat.
One obvious move is to restrict free speech. This is the direction the Europeans are going with more and more draconian laws being enforced in the UK and by the EU to the extent that private citizens are harassed by the police and sometimes even convicted for holding problematic opinions.
However, since Elon Musk’s relative opening up of Twitter, and now with an allegedly pro-free speech Trump regime, it will be hard for the CIA to regain the control they had during Covid, let alone ramp it up to levels they would need in order to stifle dissent.
Indeed, potential conflicts between a revenge-seeking Trump, along with key anti-establishment appointees in his regime will likely embroil US intelligence agencies in internal conflict and legal battles that may distract from their ability to tighten the social media noose.
While they still exercise almost total control over Google, YouTube and Meta, the existence of even a single platform like X or TikTok where the truth can be told is sufficient to shift the Overton window across all platforms and prevent the type of total media blackout seen during Covid. Furthermore, there’s good reason to think that after the Covid experiment, there are a large number of people willing to stick out their necks and fight back hard against any censorship attempts. In other words, there is been a palpable shift in culture.
Rather than censorship alone, another strategy must be adopted. Mark Zuckerberg, whose affiliations with the Deep State are well known, gives clue in his recent interview on the Joe Rogan Experience:
“There is this cycle that goes on... within a society. It’s not just the government that has power; there’s like certain people who are in these... culturally elite positions, and you know, journalists, TV news anchors... are the people who people broadly trust... They’re not all in government; they’re...the people that... people look to... It needs to shift for the internet age, and I think a lot of the people who... people looked to before, they’re kind of realizing, ‘Hey, they weren’t super honest about a lot of these issues that we face.’... It’s not that people trust Facebook or X. They trust the creators and the voices that they feel like are being authentic and giving them valuable information on there. So, there’s I think going to be just this whole new class of creators who basically become the new kind of cultural elites that people look at and are like, ‘Okay, these are the people who give it to me straight’.”
The new strategy is in the “made” social media influencer that is an establishment asset while appearing to be an average person.
The best example of this is the Daily Wire model. The Daily Wire is run by Ben Shapiro, a far-right zionist extremist who supports Benjamin Netanyahu’s extermination campaign in Gaza.
The Daily Wire props up various influencers that co-opt the format and style of many organic influencers. The difference, however, is that the Daily Wire media machine has an entire team to help research, write scripts, and professionally film and edit. Furthermore, they have the resources to promote their influencers such that they grow rapidly.
The Daily Wire has successfully grown some of the most popular influencer accounts on the right, including such names as Matt Walsh, Michael Knowles, and Ben Shapiro himself. The combined views of all Daily Wire media platforms are staggering, and their influence is not to be underestimated. They are deservedly now valued at about US$1 billion.
But how does the Daily Wire keep influencers loyal?
First, they pay handsomely. Jordan Peterson was already famous, with over a million subscribers on YouTube before he joined the Daily Wire. Why did he join if he didn’t need them to build him? Well, because in his words, he’s an “evil capitalist,” and the Daily Wire has plenty of circumspect zionist dollars.
Second, the Daily Wire actually owns the social media channels of the influencers it builds from scratch. Therefore, when you see a channel called “Matt Walsh,” it’s actually owned by the Daily Wire. As many discovered with the recent parting of Brett Cooper from one of Daily Wire’s most subscribed channels, The Comment Section with Brett Cooper, the Daily Wire exclusively owns that channel and all of its social media platforms.
If an influencer doesn’t toe the party line and contradicts the Daily Wire’s editorial policies, like Candace Owens did over the Gaza genocide, they will lose everything and have to start all over again elsewhere.
As it turns out, this isn’t an insurmountable setback since, being an influencer with millions of views—even if on someone else’s platform—establishes an audience loyal to the influencer himself, not to the corporation. When Candace Owens left, she took the majority of her audience with her and now has a larger channel than when she was with the Daily Wire.
Despite the incentives, the Daily Wire model suffers from a fundamental vulnerability. If a channel is built around a particular individual, then the audience grows loyal to that individual. Therefore, the influencer can always leave, take the majority of their audience, and rebuild enough income to keep going, just as Candace Owens did.
Intelligence agencies will try to support operations like the Daily Wire and make many more of their own. If they are able to prop up enough influencers into a self-reinforcing ecosystem with controlled opposition and agreement where it matters to the establishment, they can control the majority of social media spaces as they did with traditional corporate media.
But as intelligence agencies get more and more involved in building similar operations, how can they mitigate the problem of influencers renegading as occurred with the Daily Wire? A third, essential element of control will be introduced as it was for famous corporate newscasters, namely, blackmail. This appears to be the strongest method of coercing compliance and compensating for the weakness of the current Daily Wire model.
The other weakness is that, unlike centralized corporate media, there appears to be a need to prop up not a dozen, but probably hundreds of influencers of various sizes to actually gain majority control of the alternative media space. Of course, intelligence agencies have the ability to manipulate algorithms to favour their chosen agents, and this may reduce the total number of required agents. Nonetheless it is unlikely to ever be small enough to manage without major difficulties due to the nature of social media virality.
What we can be sure of is that in the coming years, we will see a lot more new influencers emerging that happen to argue and toe establishment lines in an attempt for the CIA to regain control of the narrative.
One can tell that someone is likely being paid is when they are continually corrected to their face, but they still repeat the same factually incorrect talking points over and over . A clear example of this is Piers Morgan, whose every conversation he’s had on the subject of the Gaza genocide, starts from zero.
Most other examples of paid agents are and will continue to be more subtle. This is why it is important for Muslims to grow their own circle of politically and spiritually aware influencers to communicate the truth about contemporary affairs.