Since the launch of the Aqsa Flood operation on October 7, 2023, apartheid Israel’s propaganda strategy has been working in a very faulty manner.
Even Israeli supporters admit that the zionist regime is losing the information war.
Realizing that in 2024, this dimension of the war is as important as the military front, Israel has gone into overdrive trying to return to the pre-October 2023 phase of the narrative.
Prior to October 2023, Israel’s primary emphasis was focused on sustaining two narratives:
1) Israel is the strongest and most stable country in the region;
2) Because of historical injustices committed by Europeans against the Jews, Israel should be allowed to do whatever it wants to sustain itself.
Apartheid Israel does not care if people view it as an oppressive or illegitimate regime.
The assumption in Israel is that this can be overcome and swept under the carpet in due course.
The zionist lobby’s influence over the western political caste allows Israel to whitewash its crimes as legitimate action.
The recent justification by Germany’s foreign minister of zionist targeting of Palestinian civilians is the clearest example of this phenomenon.
At the moment, Israel’s primary goal in the information realm is to restore its image as the most powerful military entity in the region.
Restoring the deterrence lost a year ago is an absolute must for Israel.
It cannot survive in a hostile region if its adversaries see it as completely acceptable to hit Israel and get away with it.
This leads us to the central question: What are Israel’s immediate tactics in the information field?
There are four key tactical approaches which the zionist propaganda is trying to push to return to the pre-October 2023 situation.
First, the Israeli media is desperately trying to downplay western backing of the Israeli military and present tactical successes as entirely its own.
From pager attacks to assassinations, none of these tactical successes could be achieved without NATO backing.
Second, Israel is desperately trying to downplay the daily military blows it is receiving.
Many Israeli news reports about casualties, whether human or material, include terms like “minor damage” or “lightly wounded.”
Third, Israeli media is almost completely focused on tactical military issues.
There is almost no mention of the fact that Israel is getting bombarded daily, its internal refugee numbers are increasing, and more and more Israelis are fleeing the country.
Fourth, realizing that it is impossible to conceal the above facts, western and Israeli media are blaming Benjamin Netanyahu for all the failures and miscalculations.
This allows Israel to pretend that it is strong; it is only Netanyahu and his clique that are weak.
For the above tactics to work in Israel’s favor, they must go unnoticed.
This is not the case, as people even with limited media literacy skills and some understanding of regional events can immediately spot these amateurish tactics.
At the strategic level, the primary spoiler of Israeli media propaganda are military developments on the ground.
Zionist forces are suffering regular casualties, and it is becoming more and more evident that it is the US which is running their military affairs.
This phenomenon has a major negative political impact on Israel.
Israel has essentially ceded its political sovereignty.
Just as the war in Ukraine is progressing and will end based on actions and conversations between Russia and the US (not Ukraine and Russia), the progression and freeze of the current phase of the liberation of Palestine will happen based on conversations between Tehran and Washington.
The only geopolitical adults in the room are Iran and the US.
Israel has been relegated to the failed states league.
The zionist entity is in a geopolitical and social quagmire.
The military dimension is only one part of Israel’s fiasco.
This is something the zionist regime pretends is not the case, in order to sustain the “mighty Israel” image.
It has failed miserably.